Small Pitch LED Hits 55.4% Share: 8.1% Growth

Omdia: Small Pitch LED Hits 55.4% Share: 8.1% Growth

On June 27, Omdia released its LED Video Display Market Tracker report, revealing that global LED video display shipments reached 408,000 square meters in Q1 2025, a 6.2% YoY increase, with revenue hitting $1.3 billion, up 4.3% YoY. Small pitch LED displays led the charge, capturing 55.4% market share and achieving 8.1% growth, solidifying their role as the industry’s core growth engine. This data underscores small pitch LED’s irreplaceability in high-end displays and signals its accelerating expansion into diverse, global applications.

Market Landscape: Small Pitch LED Drives Industry Growth

Small pitch LED’s dominance stems from technological advancements and market penetration. Pixel pitches have evolved from P2.5 to P1.5-P1.99 and below, with the 1.50–1.99mm segment growing 11.1% YoY in Q1 2025—the fastest-growing category. Chinese manufacturers hold over 40% share in the 1.5–2.0mm range, leveraging COB and MiP innovations to break into high-end conference all-in-ones and medical imaging.

Technology Shifts:

  • COB accounts for 22.1% of sales, benefiting from rapid iteration (e.g., P1.2/P1.25 mass production cycles shortening).

  • MiP shipments rose 0.35 percentage points YoY, claiming 0.4% of area share and 0.3% of revenue.

  • SMD’s share fell 2 percentage points to 77.6% but retains price advantages in P2.0+ mid/low-end markets.

Regional Trends:

  • Asia & Oceania (ex-China) ranks third globally, fueled by smart city projects in India and Indonesia, where 1.50–1.99mm products make up 20.2% of demand.

  • The Middle East sees upgrades from rental to permanent installations in Dubai and Doha, driven by high-end commercial projects.

Growth Engines: Conference All-in-Ones & Overseas Poster Screens

1. Conference All-in-Ones: The Hub of Smart Offices

With hybrid work here to stay, demand for integrated displays (combining video, touch, and conferencing) is surging. China’s penetration exceeds 29%, expanding to Tier 3/4 cities. Small pitch LED all-in-ones are replacing projectors and LCDs with 4K clarity, seamless splicing, and eye-care low blue light.

2. Overseas Poster Screens: Boom in Emerging Markets

China’s LED display exports surpassed $1.4 billion in 2024 (+24% YoY), with Southeast Asia and the Middle East contributing 50%+ of growth. High-end retail and hospitality in Dubai and Doha demand high resolution, color accuracy, and reliability, commanding premium pricing.

Sports Mega-Events:
The 2024 Copa América and 2030 World Cup are driving LED demand in stadiums, transit hubs, and public spaces. Exports to Thailand and Vietnam surged, with transport projects leading adoption.

Tech & Competition: Chinese Brands Go Global

  • COB’s share in ≤P1.0 products hit 32.6% in 2024, with yield improvements cutting costs.

  • Mini/Micro LED sales reached $480 million in 2024, projected to grow 47.9% to $710 million in 2025. Micro LED’s low power and high reliability make it a future AR/VR contender.

Cost & Innovation Strategies:

  • Chinese firms reduced P1.2 product costs by 28% since 2022 via vertical integration.

  • Localized production in Southeast Asia cut logistics costs by 15%.

  • Shift from price wars to value competition:

    • Naked-eye 3D displays in Tokyo’s Shibuya/Shinjuku districts boosted brand equity.

    • P0.3 Micro LED (magazine-sized) products target high-end exhibitions.

Future Trends: Education, Healthcare, and Micro LED

  • Education: Small pitch LEDs will enable interactive virtual labs and remote teaching via ultra-HD displays.

  • Healthcare: Used in ORs and diagnostics for true-color medical imaging, plus wayfinding in hospitals.

  • Energy Efficiency: Mini/Micro LED and smart dimming will slash power use, aligning with global ESG goals.

  • Micro LED Breakthroughs: Advances in mass transfer and glass-based/MiP packaging will drive adoption in TVs and wearables.

Conclusion

Small pitch LED’s 8.1% growth—powered by conference all-in-ones and overseas poster screens—highlights its pivotal role in the smart, globalized display era. As Micro LED matures, Chinese firms must leverage R&D, localization, and ecosystem synergies to sustain leadership. This growth isn’t just technological—it’s a testament to China’s supply chain dominance and global strategy, reshaping the display industry’s future.