Pasar layar video LED global sedang mengalami pertumbuhan yang menakjubkan di 2024, dengan peningkatan tahun-tahun 20%. Peningkatan ini disebabkan oleh kemajuan teknologi dan permintaan yang meningkat untuk solusi layar yang berkualitas tinggi dan efektif biaya di berbagai sektor. Diantara yang lain, layar LED All-in-One (AIO) mengalami peningkatan yang paling dramatis, dengan pengiriman naik hampir 80% dari tahun sebelumnya. Pada pos ini, kita akan mengelilingi arah utama yang memicu pertumbuhan ini, keuntungan layar AIO LED, dan pengembangan aplikasi teknologi LED.
Pertumbuhan Cepat pasar Layar Video LED
Menurut laporan terbaru dari Omdia, pasar layar video LED global telah tumbuh 20.2% tahun-tahun, menegaskan permintaan yang meningkat untuk solusi LED. Meskipun kuartal keempat 2023 melihat tingkat pertumbuhan yang lebih rendah 1.3% dibandingkan kuartal sebelumnya, tren jangka panjang tetap kuat. Pertumbuhan pasar disebabkan utamanya oleh pertumbuhan layar LED dengan pitch pixel halus dan kesadaran yang meningkat dari layar AIO LED.
Layar video LED dengan pitch pixel di bawah 2mm melihat permintaan yang mengejutkan, disebabkan kualitas resolusi dan gambar yang luar biasa. Sebaliknya, permintaan untuk layar LED rendah resolusi (lebih dari 10mm) turun, khususnya untuk penggunaan luar ruangan, karena layar LED luar ruangan dengan pitch di bawah 10mm menjadi lebih murah. Pergantian ini ke arah pitch pixel yang lebih halus mencerminkan kebutuhan yang tumbuh untuk pengalaman visual yang lebih tajam dan dinamis keduanya di lingkungan dalam dan luar ruangan.
Pertumbuhan Layar LED All-in-One
Layar LED All-in-One (AIO) sedang mendapat kuota pasar dengan pertumbuhan yang menakjubkan 78.3% tahun-tahun. Layar ini menawarkan solusi yang terpadu, menggabungkan berbagai komponen seperti papan, kontroler, dan unit pemroses ke dalam satu unit yang mudah dipasang. Kegemarannya ini membuat layar AIO LED sangat menarik bagi reseller dan pengguna akhir. Permintaan untuk solusi AIO LED disebabkan oleh beberapa keuntungan utama:
1. Pemasangan dan Pengaturan yang Mudah
Layar AIO LED dirancang untuk pemasangan yang tanpa kesulitan. Berbeda dengan sistem LED tradisional yang memerlukan pengumpulan yang kompleks, layar AIO datang pre-pemasangan dan siap digunakan, secara signifikan mengurangi waktu pemasangan dan biaya tenaga kerja. Kegemarannya ini membuat layar AIO ideal bagi bisnis yang memerlukan solusi yang cepat dan terpercaya untuk ruang konferensi, halaman masuk, dan aplikasi tanda digital.
2. 多功能性及定制化
AIO LED 显示屏拥有广泛的尺寸和分辨率，使其适用于各种应用。从小型零售显示屏到大型企业演示格式，AIO 显示屏可以根据不同环境的需求进行定制。这些显示器提供多样化的宽高比和尺寸选项，超越了传统的 LCD，为用户提供更多灵活性和定制化。
3. 优越的图像质量
AIO LED 显示屏提供卓越的图像质量，精细的像素间距提高了分辨率和亮度。随着消费者对高清显示屏的需求增加，AIO LED 显示屏满足了高性能和成本效益的需求。这些显示器提供清晰的视频和鲜艳的色彩，使它们成为专业和商业环境的理想选择。
4. 长期成本效益
虽然 AIO LED 显示屏的初始成本可能高于其他选项，但它们的长期使用寿命、低维护需求和能源效率使它们在长期内更具成本效益。投资 AIO 显示屏的企业将受益于降低的长期运营成本，因为这些显示器设计得更耐用，消耗的能源比传统替代品更少。
区域增长趋势：亚洲领先，北美展现潜力
LED 视频显示屏的需求正经历显著的区域差异。亚太地区，尤其是大洋洲，显示出最大的增长，出货量年同比增长 66.7%。这一增长主要是由印度和中国等市场的扩大推动的，当地制造商正在看到强劲的销售和高需求。
在北美，尽管 2023 年第四季度出现季节性下滑，但出货量同比增长 15.8%，表明市场健康复苏。特别是北美企业部门正在接受 LED 视频显示屏用于数字标牌、企业沟通和虚拟制作应用。
相比之下，西欧在第四季度出货量下降了 7%，部分原因是关键市场的持续通胀压力和经济挑战。然而，随着经济状况的稳定，该地区的长期前景仍然乐观。
Fine Pixel Pitch and the Virtual Production Sector
A significant trend in the LED video display market is the growing demand for fine-pixel-pitch (FPP) displays. These displays, with pixel pitches of less than 2mm, have experienced a 31.5% year-over-year growth, outpacing other pixel pitch categories. Fine-pixel-pitch LED displays are increasingly used in indoor settings like corporate offices, retail spaces, and entertainment venues, where high resolution and image clarity are essential.
Additionally, the rise of virtual production is creating new opportunities for LED video displays. Virtual production, which combines physical sets with real-time digital environments, has gained significant traction in the film and TV industries. LED displays used in virtual studios provide several advantages over traditional green screens, including more accurate visualization, reduced production costs, and faster post-production times.
During the pandemic, the demand for rental LED products for virtual production surged, and this trend is expected to continue as more corporate and educational sectors set up virtual production studios. Omdia forecasts that the market for LED video displays used in corporate and educational virtual production will grow rapidly in the coming years, fueled by the increasing adoption of hybrid meetings, presentations, and online education.
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The Future of the LED Video Display Market
Looking ahead, the LED video display market is set for continued expansion, driven by several key factors:
- MiniLED and MicroLED Technologies: These next-generation display technologies promise to further enhance image quality, offering even finer pixel pitches, better contrast ratios, and improved energy efficiency. As production costs decrease, MiniLED and MicroLED displays are expected to become mainstream in both commercial and residential markets.
- AI and Smart Displays: Artificial intelligence is expected to play an increasing role in the LED display market, with AI-powered displays offering features like real-time content optimization, predictive maintenance, and automated adjustments for ambient lighting. These innovations will provide a more personalized and efficient display experience.
- Sustainability Initiatives: As environmental concerns grow, the LED display industry is focusing on sustainability. Manufacturers are investing in energy-efficient solutions and materials that reduce environmental impact, making LED technology a more eco-friendly choice for businesses and consumers alike.
- Expansion in Emerging Markets: As LED technology becomes more affordable, its adoption is expected to increase in emerging markets, particularly in regions like Africa, South America, and Southeast Asia. These regions present significant growth opportunities as urbanization and infrastructure development continue to accelerate.
Conclusion: The Bright Future of LED Video Displays
The LED video display market is experiencing a period of rapid growth, driven by the increasing adoption of fine-pixel-pitch and All-in-One (AIO) LED displays. As businesses and organizations seek high-quality, cost-effective, and easy-to-install display solutions, AIO LED displays are emerging as a dominant trend. With advancements in technology, including MiniLED and AI-powered displays, the future of LED video displays looks even more promising.
As the market continues to expand, manufacturers that prioritize innovation, sustainability, and user-friendly solutions will be best positioned to capitalize on the growing demand for LED video displays.
源頭 Global LED Video Display Market Up 20% Year To Year; Demand Rocketing For All-In-One LED Displays, March 11, 2024 by Dave Haynes