Lynnhan – Trusted Supplier | LED/OLED/LCD/E-paper digital signages
Lynnhan – Trusted Supplier | LED/OLED/LCD/E-paper digital signages
Lynnhan – Trusted Supplier | LED/OLED/LCD/E-paper digital signages
Lynnhan – Trusted Supplier | LED/OLED/LCD/E-paper digital signages
COB LED Display Market: 2024 Growth & Key Trends
The COB (Chip-on-Board) LED display market is experiencing exponential growth, steadily eroding the dominance of traditional SMD (Surface-Mounted Device) technology. According to DISCIEN’s Chief Analyst Zhuang Qianqian, who spoke at the “2025 China International LED Industry Development Conference” hosted by JM Insights, the 2024 LED small-pitch and micro-pitch market has seen increased shipments without significant revenue growth. However, COB shipments surged by nearly 150%, marking a breakthrough for the technology.
Explosive Growth and Market Dynamics
- Revenue Growth: COB market sales revenue has reached an all-time high, with a year-on-year increase over the past two years. The domestic market share now accounts for nearly 30%.
- Market Segmentation: COB P1.2 remains the dominant product, capturing almost 50% of the market share. Meanwhile, micro-pitch COB displays (P1.0 and below) account for 32.6%, significantly outpacing the overall industry in pixel miniaturization.
- Production Expansion: In 2025, major COB module manufacturers will continue focusing on expansion and cost reduction, with projected equipment capacity reaching 120,000㎡ per month and actual production around 75,000㎡ per month, nearly doubling from previous years.
With increased production capacity and optimized pricing strategies, competition within the COB LED display sector is expected to intensify. Industry giants such as Leyard, Unilumin, and Ledman are now facing fierce competition from rising players like MTC, BOE, and New Vision, driving rapid innovation.
Industry Milestones: COB Display Applications in Landmark Projects
- BOE’s World’s Largest COB Indoor LED Display
BOE recently launched the world’s largest COB small-pitch LED indoor display in Egypt. The 600㎡ screen, featuring BOE MLED BYH-COB P1.2 technology, boasts an ultra-high resolution of 67,680 × 5,670 pixels, making it the highest-resolution COB LED display globally. The display incorporates COB dual-link technology, 0.11-degree small inner arc design, and ultra-high pixel density, offering superior brightness, contrast, response time, and color gamut. - Leyard’s COB Ultra-HD Display at Xi’an Xianyang International Airport
As part of the Xi’an Xianyang International Airport expansion, Leyard installed a massive 2,032㎡ COB ultra-HD LED smart display network. This project enhances passenger experience, operational efficiency, and digital transformation. Key features include:- Full-terminal smart visualization across 14 critical zones, including check-in counters, security areas, baggage claims, and control centers.
- Millisecond-level switching for airport security monitoring, allowing seamless real-time surveillance.
- Emergency response integration, enabling instant activation of evacuation plans and resource allocation through 3D modeling.
Leading Manufacturers Expanding COB Production
- MTC (兆驰晶显) now holds the highest COB production capacity, reaching 30,000㎡ per month. By 2024, its production lines have expanded from 100 in 2022 to 1,600, with a goal of exceeding 5,000 lines in the future.
- Zhongqi Optoelectronics (中麒光电) achieved full-capacity operations throughout 2024 and is set to reach a COB monthly production target of 10,000㎡ by year-end. Their P0.7 COB product set a new record, surpassing 500㎡ in single-month orders.
- Technological Innovations: Zhongqi has made significant advancements in color uniformity, brightness consistency, and wavelength distribution, resolving previous challenges in COB panel calibration for mass production.
Future Outlook: The Next Five Years of COB Market Growth
With a projected annual growth rate exceeding 20%, the COB display market will see accelerated expansion driven by:
- Increased production capacity from established and emerging players like BOE, Visionox, HKC, and Eastar.
- Cost reduction in COB direct-view displays, facilitating technology iteration and mass adoption.
- Higher demand for ultra-fine pixel pitch displays (P0.9 and below), enhancing 4K and 8K visualization.
- Global market penetration, especially in North America, Europe, and the Middle East, further propelling COB adoption.
As COB technology advances, its superior performance, reduced manufacturing costs, and increasing adoption in commercial and industrial applications will continue to redefine the LED display industry.