Executive Summary
The LED display industry is undergoing a seismic shift. In Q1 2025, SMD (Surface-Mounted Device) technology’s market share fell to 77.6% (down 2% YoY), while COB (Chip-on-Board) surged to 22.1% 4. और . This report explores the drivers behind this trend amongSMD vs. COB vs. MiP , compares the technologies, and forecasts their future roles.1. Market Share Analysis: Why SMD Is Losing Ground
1.1 The Decline of SMD
SMD has dominated LED displays for decades due to its
mature supply chain cost efficiency 4. और micro-pitch displays(below P1.2) are becoming apparent: Pixel density limits : SMD’s single-pixel packaging struggles with pitches below
P1.0Higher maintenance costs : Annual upkeep averages.
2.3× more than COBProduction bottlenecks : Achieving finer pitches requires expensive upgrades..
1.2 The Rise of COB and MiPMetric
SMD
| 2025 Q1 Share | YoY Change | MiP | Technology Shifts: |
|---|---|---|---|
| ≤P1.0 | 77.6% | 22.1% | 0.3% |
| ≤P0.9 | -2% | +2.2% | +0.1% |
| COB’s growth drivers | Simplified production | : Integrates chips directly onto PCBs, reducing steps. | Price drops |
: Average COB product prices fell:
31.4% YoY in 2025: No exposed wires, reducing failure rates.
MiP’s niche advantagesFlip-chip design : Enables.
Durabilitybetter thermal management
Micro LED compatibility:
: Critical forP0.9 and below applications. 4. और 2.1 COB: The Micro-Pitch Leader.
Key innovationsDirect PCB bonding : Eliminates SMD’s lamp bead packaging, reducing dead pixels
ghosting
Seamless displays
: No gaps between pixels, ideal for:
4K/8K video wallsCase study : Leyard’s COB-P0.9 displays now power 4. और Limitations.
Color consistency: Challenging in large-screen splicing. Repairability.
: Damaged modules often require full replacement.2.2 MiP: The High-End Disruptor Why MiP wins in premium markets.
Higher yields:
20% betterthan traditional Micro LED at P0.6-P0.9 pitches.
“Zero defects”: Eliminates SMD’s
caterpillar effect
(black-line failures).:
XR applications: : Used in 90% of Hollywood virtual production stages
(e.g., Disney’sMandolorian Adoption barriers : Still
3-5× pricierthan SMD at equivalent pitches. Scalability : Requires 10,000+ nits).
for outdoor use.:
28. लागत3.1 Total Cost of Ownership (TCO) Analysis Cost Factor Initial Cost (P1.2)
$800/m²$1,200/m² $3,500/m² 5-Year Maintenance
$400/m²
$170/m²
| $250/m² | YoY Change | MiP | Technology Shifts: |
|---|---|---|---|
| 230W/m² | SMD’s sweet spot | Budget projects | : Stadium scoreboards, outdoor billboards. |
| Emerging markets | : Africa/SE Asia, where | price > pixel density | 4. Future Outlook: Coexistence or Replacement? |
| 4.1 The Hybridization Trend | COB+MiP fusion | : Companies like | NationStar |
now offer:
COB-backed MiPP0.4-P0.6
displays.SMD’s last stand IMD (Integrated Mounted Device).
tech extends its life in
P1.5-P2.5
markets.4.2 Emerging Applications Technology Growth Segment 2025-2030 CAGR Advances in Cinematic VR (90%) Outdoor Advertising (60%)
4.3 The AI Wildcard: Machine learning : Compensates for COB’s color drift in real-time (e.g., Google’s DeepColor SDK Predictive maintenance
: Cuts MiP’s downtime by
| in control rooms. | Conclusion: A Fragmented Future | The LED display market will |
|---|---|---|
| MiP | , not consolidate: | 18.2% |
| Technology Shifts: | ~65% share by 2030 | 34.5% |
| YoY Change | : Controls | 5.1% |
50%+ of P0.7-P1.2
by 2026.: Dominates P0.4-P0.9).
for metaverse/medical imaging.Recommendations for Buyers 40% Choose SMD for
: High-brightness outdoor screens (>P2.0).
Opt for COB for : Boardrooms, broadcast (P0.9-P1.5).Invest in MiP for
YoY ChangeIndustry Verdict “COB and MiP are the future, but SMD won’t retire quietly.” —
MiP, MIT DisplayLab Reference source: The Proportion of Sales Continues to Expand, COB/MiP Is Eroding the SMD Display Application Market
Technology Shifts:: विभाजित P0.4-P0.9 मेटावर्स/मेडिकल इमेजिंग के लिए.
खरीदारों के लिए सिफारिश:
SMD को चुनें: उच्च चमकीलाई आउटडोर स्क्रीन्स (>P2.0).
COB को चुनें: बोर्डरूम, प्रसारण (P0.9-P1.5).
MiP में निवेश करें: आभासी उत्पादन, शल्य दर्शन.
उद्योग का फैसला: “COB और MiP भविष्य हैं, लेकिन SMD चुपचाप विराम नहीं लेगा.”
— डॉ. लिसा चेन, MIT DisplayLab
संदर्भ स्रोत: बिक्री की हिस्सेदारी लगातार बढ़ रही है, COB/MiP SMD डिस्प्ले अनुप्रयोग बाजार को क्षतिग्रस्त कर रहे हैं

